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experience finland - City & Coastal Serenity

2-6th of May 2026

welcome to Experience finland!​

​​​​

Experience Finland - City & Coastal Serenity is your gateway to the best of Finnish tourism. This event connects international buyers with unique Finnish destinations through a well-organised familiarisation (FAM) trip. You'll travel to different regions to experience the local culture, nature, and history firsthand. The event culminates in a workshop where you can meet suppliers face-to-face to build valuable partnerships.

​​​In 2025, we showcased 18 destinations to 24 European buyers. For 2026, we're ensuring all destinations are just a short drive from Finland’s main airports and harbours, making your journey even more convenient.

​​​For any questions, please email Aleksi Pitkänen.

who is attending

Invited Buyers

  • Tour operators

  • Travel agencies

  • Destination Management Companies (DMCs)

  • Incoming operators

  • Other key buyers bringing international visitors to Finland

​

Participating Suppliers​

  • Finnish tourism organisations

  • Hotels and hotel chains

  • Spas, meeting & incentive providers

  • Transportation companies

  • DMCs

date

2-6th of May, 2026

Place

Coast and Archipelago
Tampere-Pori-Salo

event format

This event offers two dynamic meeting formats to ensure high engagement and business value:

  • Open networking: meet everyone in a free-flow setting

  • Pre-scheduled meetings: one-on-one appointments based on mutual interest and preferences

​

This combination has been highly praised by both buyers and suppliers.

Preliminary program:

For those Arriving from Helsinki, 2nd of May
16:40 Gathering to pick up point at Helsinki Railwaystation in Tampere

17:00 Group transportation departures from Helsinki Railwaystation to Tampere

Arrival Day Saturday, 2nd of May, Tampere ​​

16:00 Check-in starts at Courtyard by Marriott Tampere City
20:00  Dinner at Marriott

Overnight Stay at Courtyard by Marriott Tampere City

​​

Sunday, 3rd of May, Tampere ​​

07:00 Breakfast​ & check out before departure

10.00 Visit to Tampere Hall and the World´s only Moomin Museum

11.30 Lunch at Hopealinjat Restaurant boat & company introductions 

13.00 Transfer to Kaupinoja for canoe tour by Hiking Travel Hit Ky 

14.45 Transfer to city center & visit to Finlayson area / Steam Engine museum 

16.00 Transfer to Ikaalinen Spa & Resort
17:30 Check-in at Ikaalinen Spa & Resort and free time to refresh for dinner
19:00 Dinner at Ikaalinen Spa & Resort

20:30 Dinner ends, optional spa visit & free time
Overnight: Ikaalinen Spa & Resort

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Monday, 4th of May, Pori & Salo​​

07:00 Flexible private breakfast

09:00 Guided tour of Ikaalinen Spa & Resort

09:30 Departure to Pori

10:45 Arrival at Ahlström Noormarkku

Tour of the ironworks area and its key sites
Lunch at Noormarkku Club (standing buffet)​

12:45 Short visit to Villa Mairea

13:15 Departure via the Archipelago Road to visit Yyteri​ Golf

14:30 Transfer​ to Yyteri visitor Centre & visit to the Centre and beach​

15:45 Arrival at Huikee / Yyteri Beach & Resort​

16:30 Departure to Pori city centre​

17:00 Visit to Rauha Sauna and Kirjurinluoto​

17:30 Departure to Salo
19:45 Arrival in Salo
20:00 Dinner at Wiurila Manor
22:00 Overnight stay at Sokos Hotel Rikala​

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​​Workshop day Tuesday, 5th of May, Salo​​​

07:00 Breakfast begins - Check out after breakfast & before workshop
09:00 Workshop
14:30 Lunch at Hotel Rikala
15:30 Salo program starts​​ departure to Mathildedal area

Teijo nature Centre visit

Tour at Matilda Villas

Visit to Mathildedal beach/harbour area 

Hotel Mathildedal tour

Dinner at Mathilda Marina


21:00 Arrival at Billnäs Ironworks and overnight stay​

​​​

Wednesday, 6th of May, billnäs & helsinki​​

07:00 Breakfast at leisure
09:00 Tour of Billnäs area
11:00 Check out & departure to Helsinki
12:20 Arrival in Helsinki city centre

buyers

Register here buyer

  • Participation is free for buyers

  • As we carefully curate the entire day, featuring inspiring suppliers, event content, and exceptional menus, clear communication and reliability are crucial to us. Therefore, a €200 no-show fee will be applied to confirmed participants who do not attend. Name changes are possible until event day.​

Suppliers

Register here:
Please note if you are coming trough Pori, Salo, Tampere DMO you have your own individual sign up link. Contact aleksi@sumama.fi for this 

We are delighted to offer individual companies the possibility to attend the workshop for the price of: 

  • Own table (1 person, 1 company) 1040 €

  • An additional person from the same company + 440 €

​VAT applies to all prices.

 

Included in the supplier fee:

  • Company listing in event handbook

  • Meeting list

  • Assigned table with company name and number

  • Workshop day lunch

 

In case you have questions, please contact:

Aleksi Pitkänen +358 40 7668135

Terms of event

meet the Experience Finland - Coastal Charm partners:

tampere.jpg

Tampere, the city for families, nature lovers, foodies and event junkies. The sauna capital of the World in the middle of the most beautiful Finnish Lakeland! Located just 2 hours from the capital of Helsinki, Tampere makes a perfect destination for those seeking an authentic Finnish lifestyle, combining city and nature experiences. Enjoy the public saunas and Finnish nature just as Finns do in their everyday lives.

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