experience finland - City & Coastal Serenity
2-6th of May 2026
welcome to Experience finland!
Experience Finland - City & Coastal Serenity is your gateway to the best of Finnish tourism. This event connects international buyers with unique Finnish destinations through a well-organised familiarisation (FAM) trip. You'll travel to different regions to experience the local culture, nature, and history firsthand. The event culminates in a workshop where you can meet suppliers face-to-face to build valuable partnerships.
In 2025, we showcased 18 destinations to 24 European buyers. For 2026, we're ensuring all destinations are just a short drive from Finland’s main airports and harbours, making your journey even more convenient.
For any questions, please email Aleksi Pitkänen.
who is attending
Invited Buyers
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Tour operators
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Travel agencies
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Destination Management Companies (DMCs)
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Incoming operators
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Other key buyers bringing international visitors to Finland
Participating Suppliers
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Finnish tourism organisations
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Hotels and hotel chains
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Spas, meeting & incentive providers
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Transportation companies
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DMCs
date
2-6th of May, 2026
Place
Coast and Archipelago
Tampere-Pori-Salo
event format
This event offers two dynamic meeting formats to ensure high engagement and business value:
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Open networking: meet everyone in a free-flow setting
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Pre-scheduled meetings: one-on-one appointments based on mutual interest and preferences
This combination has been highly praised by both buyers and suppliers.
Preliminary program:
For those Arriving from Helsinki, 2nd of May
17:00 Group transportation departures from Helsinki Railwaystation to Tampere
Arrival Day Saturday, 2nd of May, Tampere
16:00 Check-in starts at Courtyard by Marriott Tampere City
20:00 Dinner at Marriott
Sunday, 3rd of May, Tampere
07:00 Breakfast
10.00 Check-out
10.00 Visit to Tampere Hall and the World´s only Moomin Museum
11.30 Lunch at Hopealinjat Restaurant boat
Company introductions
13.00 Transfer to Kaupinoja for canoeing activity
13.15 Canoe tour by Hiking Travel Hit Ky
14.45 Transfer to city center
15.00 Visit to Finlayson area / Steam Engine museum
16.00 Transfer to Ikaalinen Spa
17:30 Check-in at Ikaalinen Spa & Resort
19:00 Dinner and spa experience at Ikaalinen Spa & Resort
20:30 Dinner ends, spa visit continues
Overnight: Ikaalinen Spa & Resort
Monday, 4th of May, Pori & Salo
07:00 Flexible private breakfast
09:00 Guided tour of Ikaalinen Spa & Resort
09:30 Departure to Pori
10:45 Arrival at Ahlström Noormarkku
Tour of the ironworks area and its key sites
Lunch at Noormarkku Club (standing buffet)
12:45 Short visit to Villa Mairea
13:15 Departure from Villa Mairea via the Archipelago Road to Yyteri
13:45 Yyteri Golf
14:30 Departure
14:45 Arrival at Yyteri Visitor Centre
Visit to the centre and the beach
15:45 Arrival at Huikee / Yyteri Beach & Resort
16:30 Departure to Pori city centre
17:00 Visit to Rauha Sauna and Kirjurinluoto
17:30 Departure to Salo
19:45 Arrival in Salo
20:00 Dinner at Wiurila Manor
21:30 Overnight stay at Sokos Hotel Rikala
Workshop day Tuesday, 5th of May, Salo
07:00 Breakfast begins
09:00 Check-out
09:00 Workshop
14:30 Lunch
15:30 Salo program starts
Dinner at Mathilda Marina
20:45 Arrival at Billnäs Ironworks and overnight stay
Wednesday, 6th of May, billnäs & helsinki
07:00 Breakfast begins
09:00 Tour of Billnäs area
11:00 Departure to Helsinki
12:20 Arrival in Helsinki city centre
buyers
Register here buyer
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Participation is free for buyers
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As we carefully curate the entire day, featuring inspiring suppliers, event content, and exceptional menus, clear communication and reliability are crucial to us. Therefore, a €200 no-show fee will be applied to confirmed participants who do not attend. Name changes are possible until event day.
Suppliers
Register here:
Please note if you are coming trough Pori, Salo, Tampere DMO you have your own individual sign up link. Contact aleksi@sumama.fi for this
We are delighted to offer individual companies the possibility to attend the workshop for the price of:
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Own table (1 person, 1 company) 1040 €
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An additional person from the same company + 440 €
VAT applies to all prices.
Included in the supplier fee:
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Company listing in event handbook
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Meeting list
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Assigned table with company name and number
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Workshop day lunch
In case you have questions, please contact:
Aleksi Pitkänen +358 40 7668135
Terms of event
meet the Experience Finland - Coastal Charm partners:
Tampere, the city for families, nature lovers, foodies and event junkies. The sauna capital of the World in the middle of the most beautiful Finnish Lakeland! Located just 2 hours from the capital of Helsinki, Tampere makes a perfect destination for those seeking an authentic Finnish lifestyle, combining city and nature experiences. Enjoy the public saunas and Finnish nature just as Finns do in their everyday lives.
