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experience finland - City & Coastal Serenity

2-6th of May 2026

welcome to Experience finland!​

​​​​

Experience Finland - City & Coastal Serenity is your gateway to the best of Finnish tourism. This event connects international buyers with unique Finnish destinations through a well-organised familiarisation (FAM) trip. You'll travel to different regions to experience the local culture, nature, and history firsthand. The event culminates in a workshop where you can meet suppliers face-to-face to build valuable partnerships.

​​​In 2025, we showcased 18 destinations to 24 European buyers. For 2026, we're ensuring all destinations are just a short drive from Finland’s main airports and harbours, making your journey even more convenient.

​​​For any questions, please email Aleksi Pitkänen.

who is attending

Invited Buyers

  • Tour operators

  • Travel agencies

  • Destination Management Companies (DMCs)

  • Incoming operators

  • Other key buyers bringing international visitors to Finland

​

Participating Suppliers​

  • Finnish tourism organisations

  • Hotels and hotel chains

  • Spas, meeting & incentive providers

  • Transportation companies

  • DMCs

date

2-6th of May, 2026

Place

Coast and Archipelago
Tampere-Pori-Salo

event format

This event offers two dynamic meeting formats to ensure high engagement and business value:

  • Open networking: meet everyone in a free-flow setting

  • Pre-scheduled meetings: one-on-one appointments based on mutual interest and preferences

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This combination has been highly praised by both buyers and suppliers.

Preliminary program:

For those Arriving from Helsinki, 2nd of May
17:00 Group transportation departures from Helsinki Railwaystation to Tampere

Arrival Day Saturday, 2nd of May, Tampere ​

16:00 Check-in starts at Courtyard by Marriott Tampere City


19:00 Dinner

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Sunday, 3rd of May, Tampere ​​

07:00 Breakfast​

10.00 Check-out​

10.15 Visit to Tampere Hall and the World´s only Moomin Museum ​

12.00 Lunch cruise on a Hopealinjat restaurant boat and Company introductions ​

13.30 Transfer to Kaupinoja for canoeing activity​

14.00 Canoe tour by Hiking Travel Hit Ky ​

15.30 Transfer to the city centre
16.00 Visit to the Steam Engine Museum at Finlayson Area​

17.00 Transfer to Ikaalinen Spa
18:30 Check-in at Ikaalinen Spa & Resort
19:00 Dinner & Spa visit
20:30 Dinner ends, spa continues
Overnight: Ikaalinen Spa & Resort

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Monday, 4th of May, Pori & Salo

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07:00 Flexible private breakfast
09:00 Ikaalinen Spa & Resort tour
10:00 Departure to Pori
11:15 Arrival at Ahlström Noormarkku Buffet lunch at Noormarkku Club Tour of the historic industrial area and its sites​

13:15 Short visit to Villa Mairea
13:45 Departure along the archipelago road toward Yyteri
14:15 Arrival at Yyteri Visitor Centre Visit to the centre & the beach

15:30 Arrival at Huikee / Yyteri Beach & Resort
16:15 Departure to Pori city centre
16:45 Visit to Rauha Sauna & Kirjurinluoto​​

17:30 Departure to Salo
19:45 Arrival in Salo
20:00 Dinner at Wiurila Manor
21:30 Overnight stay at Sokos Hotel Rikala​

​​Workshop day Tuesday, 5th of May, Salo

​​​

07:00 Breakfast begins
09:00 Check-out
09:00 Workshop
14:30 Lunch
15:30 Salo program starts​​

Dinner at Mathilda Marina
20:45 Arrival at Billnäs Ironworks and overnight stay​

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Wednesday, 6th of May, billnäs & helsinki

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07:00 Breakfast begins
09:00 Tour of Billnäs area
11:00 Departure to Helsinki
12:20 Arrival in Helsinki city centre

buyers

Register here buyer

  • Participation is free for buyers

  • As we carefully curate the entire day, featuring inspiring suppliers, event content, and exceptional menus, clear communication and reliability are crucial to us. Therefore, a €200 no-show fee will be applied to confirmed participants who do not attend. Name changes are possible until event day.​

Suppliers

Register here:
Please note if you are coming trough Pori, Salo, Tampere DMO you have your own individual sign up link. Contact aleksi@sumama.fi for this 

We are delighted to offer individual companies the possibility to attend the workshop for the price of: 

  • Own table (1 person, 1 company) 1040 €

  • An additional person from the same company + 440 €

​VAT applies to all prices.

 

Included in the supplier fee:

  • Company listing in event handbook

  • Meeting list

  • Assigned table with company name and number

  • Workshop day lunch

 

In case you have questions, please contact:

Aleksi Pitkänen +358 40 7668135

Terms of event

meet the Experience Finland - Coastal Charm partners:

tampere.jpg

Tampere, the city for families, nature lovers, foodies and event junkies. The sauna capital of the World in the middle of the most beautiful Finnish Lakeland! Located just 2 hours from the capital of Helsinki, Tampere makes a perfect destination for those seeking an authentic Finnish lifestyle, combining city and nature experiences. Enjoy the public saunas and Finnish nature just as Finns do in their everyday lives.

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