meet the m.i.c.e
APRIL 25-27.2027
Welcome to meet the m.i.c.e!
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Meet the M.I.C.E is a new Finnish B2B event for the tourism and event industry professionals, bringing together buyers and service providers in an efficient and goal-oriented workshop format.
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​M.I.C.E. services are experiencing strong growth in Finland, and companies are looking for high-quality experiences, functional meeting and event services, as well as new and interesting destinations. At the same time, service providers have a growing need to reach the right buyers efficiently.
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Meet the M.I.C.E responds to this demand by connecting finnish professional buyers with Finnish M.I.C.E service providers. The event offers a clear matchmaking model that enables focused meetings and creates new business opportunities.
Event language is Finnish.
For any questions, please email Aleksi Pitkänen.
who is attending
date
Place
event format
Meet the m.i.c.e pre-tour
Invited Buyers
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Finnish corporate travel agencies
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Meetings and event planners
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Designated M.I.C.E incoming operators that operate to Finland
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Transport operators
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Destination Management Companies (DMCs)
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M.I.C.E professionals
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Participating Suppliers
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City tourism organizations
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M.I.C.E service providers
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Travel regions
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Hotels and hotel chains
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Spas
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Restaurants
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Attractions, meetings and events
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Theatres
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Ferry companies
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Airline companies
25.-27.4.2027
Helsinki
This event features one focused meeting format to maximise business connections:
Pre-scheduled meetings between buyers and sellers, matched based on mutual preferences. Each meeting lasts 15 minutes, with up to 24 meetings available.​​​
Meet The M.I.C.E Pre-Tour for Buyers
In addition to Meet the M.I.C.E, explore the surrounding region and experience its tourism offering during a weekend tour. Local guides share stories about the area.
The Pre-tour page will be available here soon
Preliminary EVENT PROGRAM
​Sunday 25 april
17:00 Check-in
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18:00 Get-together dinner
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20:30 Overnight stay at the hotel
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Monday 26 april
08:00 Breakfast at the hotel
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10:00 Workshop begins
13:00 Lunch
14:30 Workshop continues
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16:00 Refreshment break
16:30 Workshop continues
19:00 Farewell dinner
21:00 Overnight stay at the hotel
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Tuesday 27 april - with area FAM trip
08:00 Breakfast at the hotel
09:30 Area tour begins
16:30 Area tour ends
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Tuesday 27 april - without area FAM trip
08:00 Breakfast at the hotel, then the event ends
buyers
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Participation is free for buyers
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As we carefully curate the entire day, featuring inspiring suppliers, event content, and exceptional menus, clear communication and reliability are crucial to us. Therefore, a €200 no-show fee will be applied to confirmed participants who do not attend. Name changes are possible until event day.
The last day to register is April 11.4.2027.
Suppliers
Please note that this event is designated for Finnish suppliers.
We are delighted to offer companies the possibility to attend the workshop for the price of:
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Own table (1 person, 1 company): €1240
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Additional person from the same company: €449
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Shared table (1 person, with another company): €910
We offer special price at our partner hotel in the event
​VAT applies to all prices.
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Included in the supplier fee:​
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Company listing in event handbook
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The handbook
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Meeting list
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Assigned table with company name and number
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Meals
