Sumama promotes the Nordic tourism industry by organising workshops, sales events, and FAM trips that connect travel trade buyers with destinations and services across the region. By facilitating in-person meetings, we help companies establish genuine connections, fostering trust and building lasting partnerships.
We believe personal connections are essential and that seeing is believing. Let us help you see the authentic Nordic experiences and create meaningful, lasting collaborations.
sales events
real connections happen face-to-face
experience FinlanD
Lakes and Nature
31.8-4.9.2026
Experience Finland greets you with wonders from Middle parts of Finland. The event is a gateway to experience the destinations culture, nature, and history products directly. International buyers for a neatly packed FAM trip and workshop with selected suppliers from DMO regions.
Savo & Kainuu, Finland
Meet Nordic - Innovation
15.9.2026
Meet Nordic is a workshop based in Copenhagen, where Nordic tourism operators meet with Danish incoming operators. We warmly welcome you to the Meet Nordic workshop in September 2026, where you will have the opportunity to meet the incoming operators, who bring people from around the world.
Copenhagen, Denmark
wonders of Nordic
29.9-1.10.2026
Rymy –
RYHMÄMYYNTIPÄIVÄT
26.10.2026
Welcome to Finnish RYMY - Group Travel Sales Days, where Finnish travel trade can reconnect with familiar faces and make new professional contacts! Join us to gather fresh ideas and update your product portfolio. The workshop brings together Finnish suppliers and buyers who organise trips within Finland.
Kalajoki, Santa's Hotel Sani
Heya Scandinavia
16.3.2027
Discover Heya Scandinavia – your chance to experience the best of Scandinavian travel destinations, all in one place.
Join us in Helsinki for a day of productive 1:1 meetings with top Scandinavian suppliers, explore fresh offerings, and build valuable partnerships for the future.
Helsinki, Finland, TBC
Meet The M.I.C.E
26.4.2027
Discover Meet The M.I.C.E – your chance to experience the best of Scandinavian travel MICE destinations, all in one place.
Join us in Espoo for a day of productive 1:1 meetings with top Scandinavian suppliers, and MICE buyers interested in the nordics. Explore fresh offerings and build valuable partnerships for the future.
Espoo, Finland, Majvik Congress and meeting Centre
vip travel north
xx.xx.2027
VIP Travel North combines high-end travel destinations from Finland, Sweden, and Norway, with high-end and luxury buyers. Creating a unique and attractive travel destination where you can discover different cultures, natural wonders, and activities of the three countries in one workshop.
Finland, TBC
