Heya Sverige

mARCH 17, 2026

welcome to helsinki, finland!

We warmly welcome you to Heya Sverige, an exclusive Nordic travel trade event taking place in Helsinki, Finland.

This event brings together Swedish tourism suppliers, including destinations, hotels, activity providers, carriers, and DMCs, with top Finnish buyers. It’s a unique opportunity to showcase Sweden’s best offerings and create meaningful business connections.

Join us in Helsinki to connect, learn, and expand your network!

For any questions, please email Aleksi Pitkänen.

who is attending

date

Place

event format

Invited Buyers

Travel agencies
Designated incoming operators operating in the Nordic countries
Transport companies
Tour operators
Destination Management Companies (DMCs)
Incentive travel organisers

Participating Suppliers

Swedish tourism organisations
Hotels and hotel chains
Spas, meeting & incentive providers
Transportation companies
DMCs

17.03.2026

Helsinki, Finland

This event offers two dynamic meeting formats to ensure high engagement and business value:

Pre-scheduled meetings: one-on-one appointments based on mutual interest and preferences

EVENT PROGRAM will include:

17 march

9:00 - Registration opens
9:30 - Workshop begins
12:30-13:30 - Lunch
13:30-16:30 - Workshop continues
17:30-19:30 - Farewell dinner for participants who opted in

buyers

Participation is free for buyers
Please note: A €200 no-show fee applies to confirmed participants who do not attend.

The last sign-up day is February 24, 2026.

Suppliers

We are delighted to offer companies the possibility to attend the workshop for the price of:

Own table (1 person, 1 company): €1359 + VAT
Own table (2 persons, same company): €1949 + VAT
Shared table (1 person, with another company): €1258 + VAT

VAT applies to all prices.

Included in the supplier fee:

Company listing in event handbook
Meeting list
Assigned table with company name and number
Workshop day lunch

We offer a special rate at the hotel for the event.