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experience finland - City & Coastal Serenity

2-6th of May 2026

welcome to Experience finland!​

​​​​

Experience Finland - City & Coastal Serenity is your gateway to the best of Finnish tourism. This event connects international buyers with unique Finnish destinations through a well-organised familiarisation (FAM) trip. You'll travel to different regions to experience the local culture, nature, and history firsthand. The event culminates in a workshop where you can meet suppliers face-to-face to build valuable partnerships.

​​​In 2025, we showcased 18 destinations to 24 European buyers. For 2026, we're ensuring all destinations are just a short drive from Finland’s main airports and harbours, making your journey even more convenient.

​​​For any questions, please email Aleksi Pitkänen.

who is attending

Invited Buyers

  • Tour operators

  • Travel agencies

  • Destination Management Companies (DMCs)

  • Incoming operators

  • Other key buyers bringing international visitors to Finland

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Participating Suppliers​

  • Finnish tourism organisations

  • Hotels and hotel chains

  • Spas, meeting & incentive providers

  • Transportation companies

  • DMCs

date

2-6th of May, 2026

Place

Coast and Archipelago
Tampere-Pori-Salo

event format

This event offers two dynamic meeting formats to ensure high engagement and business value:

  • Open networking: meet everyone in a free-flow setting

  • Pre-scheduled meetings: one-on-one appointments based on mutual interest and preferences

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This combination has been highly praised by both buyers and suppliers.

Preliminary program:

For those Arriving from Helsinki, 2nd of May
17:00 Group transportation departures from Helsinki Railwaystation to Tampere

Arrival Day Saturday, 2nd of May, Tampere ​

16:00 Check-in starts at Courtyard by Marriott Tampere City


20:00 Dinner at Marriott

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Sunday, 3rd of May, Tampere ​​

07:00 Breakfast​

10.00 Check-out​

10.00 Visit to Tampere Hall and the World´s only Moomin Museum 

11.30 Lunch at Hopealinjat Restaurant boat

      Company introductions 

13.00 Transfer to Kaupinoja for canoeing activity

13.15 Canoe tour by Hiking Travel Hit Ky 

14.45 Transfer to city center
15.00 Visit to Finlayson area / Steam Engine museum 

16.00 Transfer to Ikaalinen Spa
17:30 Check-in at Ikaalinen Spa & Resort
19:00 Dinner and spa experience at Ikaalinen Spa & Resort

20:30 Dinner ends, spa visit continues
Overnight: Ikaalinen Spa & Resort

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Monday, 4th of May, Pori & Salo

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07:00 Flexible private breakfast

09:00 Guided tour of Ikaalinen Spa & Resort

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09:30 Departure to Pori

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10:45 Arrival at Ahlström Noormarkku


Tour of the ironworks area and its key sites


Lunch at Noormarkku Club (standing buffet)

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12:45 Short visit to Villa Mairea

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13:15 Departure from Villa Mairea via the Archipelago Road to Yyteri

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13:45 Yyteri Golf

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14:30 Departure

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14:45 Arrival at Yyteri Visitor Centre


Visit to the centre and the beach

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15:45 Arrival at Huikee / Yyteri Beach & Resort

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16:30 Departure to Pori city centre

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17:00 Visit to Rauha Sauna and Kirjurinluoto

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17:30 Departure to Salo


19:45 Arrival in Salo


20:00 Dinner at Wiurila Manor


21:30 Overnight stay at Sokos Hotel Rikala​

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​​Workshop day Tuesday, 5th of May, Salo

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07:00 Breakfast begins
09:00 Check-out
09:00 Workshop
14:30 Lunch
15:30 Salo program starts​​

Dinner at Mathilda Marina
20:45 Arrival at Billnäs Ironworks and overnight stay​

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Wednesday, 6th of May, billnäs & helsinki

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07:00 Breakfast begins
09:00 Tour of Billnäs area
11:00 Departure to Helsinki
12:20 Arrival in Helsinki city centre

buyers

Register here buyer

  • Participation is free for buyers

  • As we carefully curate the entire day, featuring inspiring suppliers, event content, and exceptional menus, clear communication and reliability are crucial to us. Therefore, a €200 no-show fee will be applied to confirmed participants who do not attend. Name changes are possible until event day.​

Suppliers

Register here:
Please note if you are coming trough Pori, Salo, Tampere DMO you have your own individual sign up link. Contact aleksi@sumama.fi for this 

We are delighted to offer individual companies the possibility to attend the workshop for the price of: 

  • Own table (1 person, 1 company) 1040 €

  • An additional person from the same company + 440 €

​VAT applies to all prices.

 

Included in the supplier fee:

  • Company listing in event handbook

  • Meeting list

  • Assigned table with company name and number

  • Workshop day lunch

 

In case you have questions, please contact:

Aleksi Pitkänen +358 40 7668135

Terms of event

meet the Experience Finland - Coastal Charm partners:

tampere.jpg

Tampere, the city for families, nature lovers, foodies and event junkies. The sauna capital of the World in the middle of the most beautiful Finnish Lakeland! Located just 2 hours from the capital of Helsinki, Tampere makes a perfect destination for those seeking an authentic Finnish lifestyle, combining city and nature experiences. Enjoy the public saunas and Finnish nature just as Finns do in their everyday lives.

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