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Experience Finland - Lakes and Nature

31.8-4.9.2026

welcome to Experience finland!

Experience Finland - Lakes and Nature is your gateway to the best of Finnish tourism. This event connects international buyers with unique Finnish destinations through a well-organised familiarisation (FAM) trip. You'll travel to different regions to experience the local culture, nature, and history firsthand. The event culminates in a workshop where you can meet suppliers face-to-face to build valuable partnerships.

In 2025, we showcased 18 destinations to 24 European buyers. For 2026, we're ensuring all destinations are just a short drive from Finland’s main airports and harbours, making your journey even more convenient.

For any questions, please email Aleksi Pitkänen

Who is attending

Time

Place

Meetings

Invited Buyers

  • Tour operators

  • Travel agencies

  • Destination Management Companies (DMCs)

  • Incoming operators

  • Other key buyers bringing international visitors to Finland

Participating Suppliers

  • Finnish tourism organisations

  • Hotels and hotel chains

  • Spas, meeting & incentive providers

  • Transportation companies

  • DMCs

31st of August till 4th of September, 2026

Savo and Kainuu
Kuopio-Tahko-Bomba-Vuokatti

This event offers two dynamic meeting formats to ensure high engagement and business value:

  • Open networking: meet everyone in a free-flow setting

  • Pre-scheduled meetings: one-on-one appointments based on mutual interest and preferences

This combination has been highly praised by both buyers and suppliers.

Experience Finland - Lakes and Nature program.
Detailed Fam trip program coming soon

Arrival Day Monday, 31st of August, Kuopio

Your journey begins in Kuopio, where you can enjoy a relaxing evening with dinner in a city surrounded by shimmering lakes and forested hills. The pace is unhurried, the smiles genuine. Climb up Puijo Tower for a panoramic view that captures Finland’s essence, endless nature, and peaceful balance. In the evening, savour the region’s comfort food, such as the famous Kalakukko, and bask in the easy warmth of Kuopio’s people, who are open, humorous, and proud of their roots.

Tuesday, 1st of September, Kuopio-Tahko

After the morning, we'll venture to more experiences in Tahko, which welcomes you with its year-round energy. It’s a place for movement and joy, whether on skis, bikes, or hiking trails. The fresh air fuels the body, while cosy lodges and lakeside saunas calm the mind. As the sun sets, the atmosphere shifts from adventure to togetherness — shared dinners, laughter, and maybe a dip in the lake before bed.

Wednesday, 2nd of September, Bomba


We start our day at the hotel, where we'll enjoy a lovely breakfast, presenting Bomba, where tradition, music, and storytelling shape every smile. The Karelian spirit is warm and expressive, reflected in the architecture, food, and hospitality. Enjoy the wooden beauty of Bomba House, where local stories transport you to another time, and feel the intertwining of history and joy in this cultural haven. It’s a place that welcomes you like family. During the midday break, we begin the Experience Finland workshop with all the suppliers from the trip. Other local suppliers are also invited to join the event to showcase the wonderful products in the area.

Thursday, 3rd of September, Vuokatti

We finish our journey in Vuokatti, a destination built around wellbeing and balance. Surrounded by rolling hills and peaceful lakes, it’s where sport, nature, and silence coexist. Whether you walk through pine forests, try a local spa, or simply breathe in the fresh air, you’ll understand why people come here to recharge. Vuokatti is not just a place — it’s a state of mind.

Departure day, Friday, 4th of September.

After a peaceful morning, we drive all the participants to Kajaani airport, from where you can depart to your homes.
 

We'll arrange our attendees' overnight stays, dinners and transportation during the trip.

Buyer

Buyer register here

  • Participation is free for buyers

  •  As we carefully curate the entire day, featuring inspiring suppliers, event content, and exceptional menus, clear communication and reliability are crucial to us. Therefore, a €200 no-show fee will be applied to confirmed participants who do not attend. Name changes are possible until event day.​

Supplier

Register here:
Please note that if you are joining through Pohjois-Savon Tahkocom, visit Vuokatti DMO, and you have your own individual sign-up link. Contact aleksi@sumama.fi for this 

We are delighted to offer individual companies the possibility to attend the workshop for the price of: 

  • Own table (1 person, 1 company) 1040 €

  • An additional person from the same company + 440 €

VAT applies to all prices.

 

Included in the supplier fee:

  • Company listing in event handbook

  • Meeting list

  • Assigned table with company name and number

  • Workshop day lunch

 

In case you have questions, please contact:

Aleksi Pitkänen +358 40 7668135

Terms of Events

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