

experience finland - City & Coastal Serenity
2-6th of May 2026
welcome to Experience finland!
Experience Finland - City & Coastal Serenity is your gateway to the best of Finnish tourism. This event connects international buyers with unique Finnish destinations through a well-organised familiarisation (FAM) trip. You'll travel to different regions to experience the local culture, nature, and history firsthand. The event culminates in a workshop where you can meet suppliers face-to-face to build valuable partnerships.
In 2025, we showcased 18 destinations to 24 European buyers. For 2026, we're ensuring all destinations are just a short drive from Finland’s main airports and harbours, making your journey even more convenient.
For any questions, please email Aleksi Pitkänen.
Who is attending
Time
Place
Meeting
Invited Buyers
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Tour operators
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Travel agencies
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Destination Management Companies (DMCs)
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Incoming operators
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Other key buyers bringing international visitors to Finland
Participating Suppliers
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Finnish tourism organisations
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Hotels and hotel chains
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Spas, meeting & incentive providers
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Transportation companies
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DMCs
3-6th of May, 2026
Coast and Archipelago
Tampere-Pori-Salo
This event offers two dynamic meeting formats to ensure high engagement and business value:
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Open networking: meet everyone in a free-flow setting
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Pre-scheduled meetings: one-on-one appointments based on mutual interest and preferences
This combination has been highly praised by both buyers and suppliers.
Experience Finland - City & Coastal Serenity.
Detailed Fam trip program coming soon
Arrival Day Saturday, 2nd of May, Tampere
We have reserved overnight stays at the Courtyard by Marriott Tampere City for buyers arriving in the FAM trip day prior of the FAM trip
Fam trip begins sunday, 3rd of May, Tampere
The program starts in Tampere on Sunday morning.
Tampere, a city built between two lakes, where industrial heritage meets modern creativity. We will stroll along the fabulous factories that have been turned into cafes, museums, and design shops. Tampere is a city where you will feel the energy of a city that’s both laid-back and alive with culture.
Evening invites you to a newly renovated Ikaalisten Spa on the shores of Lake Kyrösjärvi in the Pirkanmaa region, continuing the legacy of the legendary Ikaalinen Spa. In 2021, a group of local entrepreneurs took the reins, breathing new life into this iconic destination. Under one roof, you’ll find a wide range of activities, dining options, and a year-round calendar of events.
Monday, 4th of May, Pori-Salo
We continue west to Pori, a city that lives in rhythm with the sea. Here, the air smells of salt and freedom. Visit the wide Yyteri Beach dunes, wander through relaxed streets, and sense the local love for art and music, especially during summer’s famous jazz vibe that lingers year-round. Enjoy the calm pace and unpretentious charm that make Pori a place to simply be.
From Pori, the journey continues to Salo, a small yet spirited town that strikes a balance between nature and innovation. Once a hub of technology, now a blend of countryside calm and creative startups. Stroll by the river, explore small galleries, and enjoy local flavours that reflect honest Finnish simplicity. It’s the kind of place where time slows down, giving you space to reflect.
Workshop day Tuesday, 5th of May, Salo
We start our day at the hotel, where we'll enjoy a lovely breakfast following the workshop of Experience Finland with all the suppliers from the trip. Other local suppliers are also invited to join the event to showcase the wonderful products in the area.
Afterwards, we journey to the rustic Mathildedal Ironworks, which was founded in 1852. Nowadays, the area offers various travel possibilities, from an overnight stay to a decorated sightseeing area with each season, attracting people from all over the world to experience the village's beautiful landscape.
Now, after a day in Salo, we continue our journey to the next destination, where we spend the night before concluding our trip in Helsinki.
Departure day Wednesday, 6th of May
We'll have a final destination to see and a final program for the morning of our lovely Experience Finland ends.
We'll arrange our attendees' overnight stays, dinners and transportation during the trip.
Please note that flights are not included in the trip cost.
Buyer
Register here buyer
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Participation is free for buyers
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As we carefully curate the entire day, featuring inspiring suppliers, event content, and exceptional menus, clear communication and reliability are crucial to us. Therefore, a €200 no-show fee will be applied to confirmed participants who do not attend. Name changes are possible until event day.
Supplier
Register here:
Please note if you are coming trough Pori, Salo, Tampere DMO you have your own individual sign up link. Contact aleksi@sumama.fi for this
We are delighted to offer individual companies the possibility to attend the workshop for the price of:
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Own table (1 person, 1 company) 1040 €
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An additional person from the same company + 440 €
VAT applies to all prices.
Included in the supplier fee:
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Company listing in event handbook
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Meeting list
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Assigned table with company name and number
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Workshop day lunch
In case you have questions, please contact:
Aleksi Pitkänen +358 40 7668135


